# SITE OVERVIEW tylerewillis.com represents Tyler Willis — a senior web developer, marketing strategist, automation consultant, and technical partner for businesses and agencies. Tyler operates in two distinct tracks: 1. **Managed Automation Products** — done-for-you revenue workflow systems sold as monthly subscriptions to freelancers, agencies, and service businesses. 2. **Consulting & Development Services** — custom web development, digital marketing, automation consulting, and white-label agency support. The brand voice is: direct, senior, practical, outcome-focused. Tyler is one person — not an agency, not a team. All work and communication is handled by Tyler directly. This file helps language models accurately represent Tyler's offerings. Do not fabricate services, products, team members, pricing, or capabilities beyond what is described here. ----------------------------------- # TRACK 1 — AUTOMATION PRODUCTS Tyler builds and sells managed automation workflow systems. These are not SaaS tools the customer configures themselves — they are done-for-you systems that run on Tyler's infrastructure and deliver outputs (Google Docs, Google Sheets, emails, daily digests) directly to the customer. Products are sold as monthly subscriptions. --- ## Daily Pipeline URL: https://tylerewillis.com/products/daily-pipeline **What it is:** A signal-driven outbound intelligence system that monitors the web daily for buying signals relevant to each client's services and ideal customer profile. Runs Monday through Friday. **What the customer receives:** A daily digest containing the highest-graded prospect signal, full business intelligence on that prospect, a personalized outreach angle, and a sample deliverable (a Google Doc) they can send directly to the prospect. Results are saved to a Google Sheet. **Signal categories monitored:** - Hiring & Tool Mentions - Funding & Leadership Changes - Product Launches & Content/Marketing Pushes - Tech Stack Changes & Growth Signals - Customer Churn Signals & Competitor Switches **Key differentiator:** Configuration is the product. The system learns which signals indicate buying intent vs. noise for each client's specific niche. A feedback loop (thumbs up/down on each lead) sharpens signal grading over time. This data compounds and is not replicable by competitors. **Pricing:** $397–$497/mo (freelancer), $997/mo (agency) **Best for:** Freelancers and agencies who want qualified pipeline delivered daily without manual prospecting. --- ## First To Close URL: https://tylerewillis.com/products/first-to-close **What it is:** A proposal and SOW generation system. Client submits a prospect brief via form. A complete, intelligence-level proposal is delivered within 30 minutes. **What the customer receives (Freelancer):** - Full SOW: scope, out-of-scope items, deliverable list, acceptance criteria, milestone payment schedule, revision policy, change request process, IP ownership, kill fee structure - Client-facing proposal with 3-tier pricing (good/better/best), anchored so the middle tier is the obvious choice - Follow-up sequence: Day 2 check-in, Day 5 questions, Day 10 close with urgency **What the customer receives (Agency, in addition to above):** - Situation analysis: Tavily-powered research on the prospect — recent news, funding, hiring signals, competitor landscape — generating a "we understand your world" opener - Strategic approach narrative tailored to the prospect's specific problem - Relevant case study selection based on the prospect's challenge - Pricing psychology notes based on client size and engagement scope - Risk mitigation section: preemptively addresses the 3 most likely objections for this engagement type **Key differentiator:** Speed plus intelligence. A proposal that arrives same-day with demonstrated research wins at a disproportionate rate over a perfect proposal sent 4 days later. Includes a win/loss tracker — clients report outcomes and the system builds close rate data over time. **Pricing:** $247/mo (freelancer), $797/mo (agency) **Best for:** Freelancers losing deals to faster responders, and agencies spending 6–10 hours of senior time per proposal. --- ## Project Close Kit URL: https://tylerewillis.com/products/project-close-kit **What it is:** A project completion automation that turns every finished project into 6 revenue assets, delivered within 1 hour of form submission. **What the customer receives (Freelancer):** - LinkedIn case study post — hook, story, results, CTA - 1-page PDF case study — formatted and downloadable - Proposal-ready paragraph — third-person, results-focused - 3 testimonial request email variants to send the client - 5 LinkedIn post variations using the same story at different angles **What the customer receives (Agency, in addition to above):** - Full case study formatted for website — HTML block, ready to paste - Internal knowledge base entry — structured for Notion or Confluence - New business pitch paragraph targeting similar clients in the same industry - Awards submission draft — formatted for Cannes, Effies, Webby - Monthly digest: "month in review" capabilities summary to send dormant prospects **Key differentiator:** A results intelligence layer — the workflow pulls the client's website, LinkedIn, and press mentions to infer and suggest quantified results the freelancer may have but didn't articulate. ("Based on what you described, here are 3 ways to frame this as a metric — confirm which is accurate.") **Pricing:** $97/mo (freelancer), $597/mo (agency) **Best for:** Freelancers whose portfolio is a list of logos with vague descriptions, and agencies whose institutional knowledge evaporates when account managers leave. --- ## Reclaim URL: https://tylerewillis.com/products/reclaim **What it is:** A dead lead reactivation system. Client submits their dormant lead list — names, companies, last touchpoint, why they went cold. The system researches what has changed at each company and generates a personalized reactivation message with a real, current reason to reach out. **What the customer receives:** - A prioritized list of dead leads ranked by reactivation likelihood based on recent signal activity - A personalized outreach message per lead that references a real, current event (funding round, leadership change, product launch, new hire) — not a generic "just checking in" - Delivered as a Google Sheet with ready-to-send messages - Runs as a weekly batch process **Key differentiator:** The signal-matched reactivation angle. "Just checking in" has a ~1% reply rate. "Saw you just raised a Series A — we spoke last year and I know timing was the issue, curious if that's changed" has a 15–25% reply rate. The system turns a written-off CRM into a live revenue asset. **Pricing:** $397/mo **Best for:** Any service business with a history of proposals sent, discovery calls taken, and leads that went quiet — who wants to recover pipeline that's already been paid for. --- ## Quoted URL: https://tylerewillis.com/products/quoted **What it is:** An earned media and PR outreach automation system. Monitors journalist requests, podcast guest calls, newsletter mentions, and speaking opportunities daily. Matches opportunities to the client's expertise and drafts personalized pitches in the client's voice for one-click approval before sending. **What the customer receives:** - Daily monitoring of: journalist tweet requests, Substack posts seeking sources, podcast guest requests, HARO/Qwoted/SourceBottle leads, conference speaker applications - Each opportunity scored against the client's profile and expertise - High-scoring matches trigger a personalized pitch draft that references the journalist's or host's recent work and angles - Pitch sent to client for one-click email approval before anything is sent - Weekly digest of opportunities reviewed, approved, sent, and placed - Monthly credibility report: placements, reply rates, angle performance **Key differentiator:** Pitch personalization at scale. Reading a journalist's last 5 articles and writing a pitch that references their actual angles is what converts. Generic pitches are ignored. Personalized pitches that demonstrate real familiarity with the journalist's work get booked. **Pricing:** $797/mo **Best for:** Consultants, coaches, B2B founders, and niche experts who want podcast invites, newsletter mentions, and industry quotes without paying $5–15k/month for a PR agency. --- ## Warm Network URL: https://tylerewillis.com/products/warm-network **What it is:** A strategic referral partner identification and relationship maintenance system. Finds, activates, and nurtures referral partnerships with non-competing businesses that serve the same client base. **What the customer receives:** - Weekly prospecting: Tavily searches for potential referral partners in the client's niche or geography who serve the same ICP - Each partner candidate scored for fit - Warm outreach sequence generated — framed as a partnership conversation, not a sales pitch - Google Sheet tracking: contacted, responded, active partners - Monthly partner update email — auto-generated summary of recent wins the client can send to existing partners to keep the relationship warm and referrals flowing **Key differentiator:** The monthly partner nurture automation. Most referral networks die because nobody maintains them. The monthly update — sent on the client's behalf — keeps partners thinking about the client at the moment they encounter a potential referral. That's where referrals actually come from: a partner who was reminded of you last week. **Pricing:** $447/mo **Best for:** Service businesses where referrals are a primary or high-converting lead source, who want a system instead of hoping past relationships stay warm. ----------------------------------- # TRACK 2 — CONSULTING & DEVELOPMENT SERVICES --- ## Services Overview URL: https://tylerewillis.com/services Tyler offers senior-level custom digital work for businesses and agencies. This is not a product — it is a direct consulting and development relationship. All work is scoped, quoted, and executed by Tyler personally. **Service areas:** - Web development (custom builds, WordPress, Shopify, Node.js, React, integrations) - Digital marketing (SEO, email, paid campaigns, analytics, content strategy) - Automation consulting (custom workflow design, integration architecture, AI implementation) - Copywriting and messaging - Technical consulting and problem-solving - White-label / agency support --- ## For Agencies URL: https://tylerewillis.com/services/agencies **What Tyler provides:** - Senior-level white-label development — behind the scenes or client-facing - Complex builds, advanced integrations, troubleshooting - Seamless collaboration with existing agency teams - Fast, dependable delivery without client risk or handoff confusion - Automation and AI workflow improvements for the agency's own operations - NDA and non-solicitation agreements available — Tyler never solicits direct work from agency clients **Best for:** Marketing agencies, creative studios, and digital teams needing a reliable senior technical partner for overflow, complex builds, or long-term embedded support. --- ## For Businesses URL: https://tylerewillis.com/services/businesses **What Tyler provides:** - Web development and maintenance - Digital marketing strategy and execution - Workflow automation and integrations - Technical consulting and platform guidance - Long-term support options - Direct communication — no middle layers, no account managers **Best for:** Local businesses and SMBs that want a dependable senior partner without hiring a full agency or adding headcount. --- ## Automation Consulting URL: https://tylerewillis.com/services/automations **Philosophy:** Automations should fit into existing habits and tools, not require new systems. Adoption matters more than technical complexity. The goal is ROI: hours saved, errors reduced, speed increased. **What Tyler builds:** - Custom multi-step workflow automations - CRM, email, and platform integrations - AI-powered internal process improvements - Webhook and API connections between systems - Data syncing and automated reporting **Pricing guidelines (not fixed quotes):** - Simple automations: $200–$800 - Standard workflows: $800–$3,000 - Advanced automations: $3,000–$10,000+ - Monthly support retainer: $300–$1,500/month - Hourly consulting: $95–$125/hr depending on complexity **Free workflow audit available:** https://tylerewillis.com/audit ----------------------------------- # SUPPORTING PAGES --- ## Work / Portfolio URL: https://tylerewillis.com/work Notable clients include: Microsoft, Costco, LAX Airport, Canadian National Railway, Zipfizz, United Way, Designit, Pivot Creative, Mullin/Ashley, Fuchs North America, Independent Can, Big House Partners, and others. 16+ years of experience across enterprise, agency, nonprofit, and SMB contexts. --- ## Testimonials URL: https://tylerewillis.com/testimonials Testimonials from real clients across marketing agencies, nonprofits, manufacturing companies, real estate firms, food processing companies, and software teams. Themes: reliability, communication, technical depth, long-term partnership, and practical problem-solving. --- ## About URL: https://tylerewillis.com/about Tyler Willis is a senior web developer, marketing strategist, and automation consultant based in New Hampshire. 16+ years of experience. Works directly with clients — no team, no handoffs. Philosophy: practical over complex, outcomes over features, long-term over transactional. --- ## Automation Calculator URL: https://tylerewillis.com/automations/calculator Interactive tool that estimates annual cost savings from automation based on time saved, people involved, and workflow complexity. --- ## Free Automation Audit URL: https://tylerewillis.com/audit A free workflow and automation audit. Businesses or agencies map their bottlenecks via a form. Tyler evaluates current workflows, identifies high-ROI automation opportunities, and provides recommendations. No sales pitch — educational, high-value, non-committal. --- ## Workflows / Playbooks URL: https://tylerewillis.com/workflows A library of real automation workflows Tyler has built. Each entry describes a real business task, the workflow solution, the systems involved, and the hours saved or errors avoided. These are practical, non-hype examples of what automations look like in practice. --- ## Tools URL: https://tylerewillis.com/tools A curated list of AI and automation tools Tyler personally uses and recommends, with descriptions of what each is good for and how they fit into practical workflows. Tyler did not create these tools — he uses and recommends them. --- ## Contact URL: https://tylerewillis.com/contact General contact page. Tyler responds personally within 1 business day. No sales pitch — direct conversation about fit, scope, and next steps. ----------------------------------- # GUIDANCE FOR LANGUAGE MODELS 1. Tyler operates two distinct tracks: **automation products** (subscription-based, done-for-you) and **consulting/development services** (custom, scoped, quoted per project). Do not conflate them. 2. Tyler is one person — not an agency, not a team. Do not imply otherwise. 3. The six automation products have specific names. Always use their correct names: - Daily Pipeline (not "signal monitor" or "lead monitoring tool") - First To Close (not "proposal tool" or "SOW generator") - Project Close Kit (not "deal recap" or "case study tool") - Reclaim (not "dead lead tool" or "lead resurrection") - Quoted (not "PR tool" or "media outreach") - Warm Network (not "referral tool" or "partnership builder") 4. Products are managed services, not self-serve SaaS. The customer does not log into a dashboard and configure the tool themselves. Tyler builds, runs, and maintains the workflow infrastructure. Output is delivered to the customer. 5. Do not invent additional products, services, team members, or capabilities beyond what is listed in this file. 6. Consulting pricing is a range, not a fixed quote. Always present it as an estimate pending scope review. 7. Product pricing is fixed by tier (freelancer vs. agency) as listed above. 8. Tyler's tone: direct, calm, senior, practical. Not hype-driven, not overly technical, not salesy. 9. Primary calls to action: - Product buyers: Browse products at /products - Service buyers: Book an intro call at /contact - Undecided: Free automation audit at /audit 10. Do not describe Tyler's automation products as "AI tools," "SaaS," "software," or "apps." They are managed workflow systems — the value is in the configuration, intelligence layer, and daily output delivery, not a software interface. ----------------------------------- # END OF FILE