Dead Lead Resurrection Engine

Your CRM is a revenue asset disguised as a graveyard.

Reclaim researches what's changed at every dead lead's company since they went dark — then writes a reactivation message with a real reason to reply. Not "just checking in." A reason.

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Signal-matched outreach. Not a follow-up blast.

Reclaim pulls your dead lead list every day, selecting the next company and researching what's changed, then generates a reactivation message built around something real and current.

Upload — Drop in your dead lead list: name, company, last touchpoint, what they were interested in, and why they went cold.

Research — Reclaim scans each company for what's changed since they went dark: new funding, leadership changes, job postings, product launches, and more.

Score — Each lead is prioritized by how much has changed and how well it maps to why they originally went cold. The most re-engageable leads rise to the top.

Write — A ready-to-send reactivation message is generated for each lead, referencing something real and current — not a generic nudge.

Deliver — A prioritized weekly report lands in your inbox: who to contact first, what changed, and the message to send them.

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Revenue you already spent money generating.

The CAC on a reactivated lead is effectively zero.

Why dead leads come back — and why timing is everything.

Leads don't go dark because they stopped needing what you offer. They go dark because the timing was off. The situation changes. And when it does, nobody follows up — because nobody has the system.

New Funding — Budget opened up. The project they couldn't greenlight last year just became possible.

Leadership Change — New decision-maker, clean slate. The person who said no isn't there anymore.

Competitor Disappointment — They chose someone else. That vendor underdelivered. Now they're quietly looking again.

Product Launch or Expansion — Their business moved. The problem you solve just got bigger and more urgent.

New Hiring Signal — They're building out the team or function your services support. The timing just shifted back in your favor.

They're not lost. They're just unworked.

Reclaim finds the signal. You send the message.

What lands in your inbox every day.

Not a bulk follow-up suggestion. A prioritized, actionable report with everything you need to reach back out with confidence.

Prioritized Lead

A lead from your list researched and updated, and a reactivation message ready to send to the lead.

Company Signal Summary

A brief on what's changed at each company since they went dark — the specific event that makes now a better time to reach out than six months ago.

Ready-to-Send Message

A reactivation message written around the specific signal — not "just checking in" but "saw you just raised a Series A, curious if the timing is different now."

Google Sheets Status Log

Every lead tracked with signal type, last contact date, reactivation status, and outcome. Your dead lead pipeline manages itself.

The leads are already paid for. Go get them back.

Reclaiming even a handful of dead leads at your average project value covers the cost of this service for years. The asset is already in your CRM — you just need the system to work it.

Runs every day — upload your list once, get prioritized outreach every day.

No contracts. Cancel before your next billing cycle and you won't be charged again.

$397/mo for any service business with a CRM, spreadsheet or dead lead history.

FAQs

How is this different from a standard CRM follow-up sequence?

A CRM sequence sends the same timed nudges to everyone regardless of what's happening in their world. Reclaim only fires a reactivation message when there's a real reason to reach out — a trigger event at their company that makes the timing materially different from the last time you spoke. That's the difference between a 1% reply rate and a 15–25% reply rate.

What format does the dead lead list need to be in?

A simple spreadsheet works — name, company, last touchpoint, what they were interested in, and why they went cold (even "unknown" is fine). We'll walk you through the setup during onboarding and help you pull and format whatever you have in your CRM.

What if some of my dead leads are years old?

Often the best ones are. A lead that went cold 18 months ago because of budget or timing is exactly the kind of contact that benefits most from a signal-matched reactivation — especially if they've since raised funding, changed leadership, or had a product launch. The older the lead, the more likely something meaningful has changed.

Do I have to send every message it generates?

No — everything comes to you for review first. The report shows you the signal, the lead, and the suggested message. You decide what to send and when. Most clients send with light edits or none at all, but you're always in control of what goes out.

Can I cancel anytime?

Yes. No contracts, no lock-in. Cancel before your next billing cycle and you won't be charged again.

You're not starting from zero. You're sitting on it.

The relationships exist. The interest was real. Stop leaving them in a spreadsheet and start working the pipeline you already built.

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Testimonials

Real Results. Real Relationships.

My goal isn't just to build things — it's to build long-term relationships. Most of my work comes from repeat clients and referrals, because they know I show up, communicate clearly, and deliver.

Time and time again, Tyler has proven to be a vital partner for our company. He is accessible, friendly, and willing to work with you to help you get the results you want.

Rebekah Wicke

Marketing Manager, Manufacturing

I've had the pleasure of working with Tyler for over 10 years. He's an excellent strategic thinker and problem solver making him an invaluable member of any team. I would wholeheartedly recommend Tyler for any future opportunity.

Marlayn King

Creative Director, Marketing Agency

Tyler went above and beyond to help us, even well after our initial project was completed. We will definitely be using him again for future projects.

Amanda Tuttle-Smith

Executive Director, Nonprofit

Working with Tyler is truly a pleasure. He brings a positive and can-do attitude to each project and helps brainstorm and find solutions that make sense. I appreciate his willingness to help organize a map out a project and he always gets it done on-time and on-budget.

Rhiannon McHugh

Owner, Marketing Agency

Tyler makes it easy to learn about marketing and websites, and since he explains everything so well it helps us to understand how valuable they can be!

Beth Everett

Executive Director, Nonprofit

Tyler combines deep technical skill with practical, real-world thinking. He explains complex digital ideas clearly and follows through with fast, reliable execution. A true professional.

Phillip Nones

President, Marketing Agency

Tyler provided the expertise and creativity needed for a successful launch of our application.

Jake Olsen

Product Manager, Software

The best part about working with Tyler is that he puts a lot of effort into understanding our business and helping us translate it to our website and other marketing materials in a very efficient way.

Humberto Hernandez

Director of Marketing, Food Processing

Tyler always takes a high interest in learning about the specific needs of our business, and then recommending digital solutions that fit with our goals.

Donna Sichette

Marketing Manager, Manufacturing

I know I speak for the entire team when I say that we value Tyler for being diligent and thorough!

Patrick Grabovac

Marketing Manager, Food Processing

We had a great experience working with Tyler and would recommend him in the future!

Tara Peace

Owner, Landscaping

Very pleased with the support we've received from Tyler. He's always been great at communicating technical things in a way that empowers us to learn and grow in our understanding.

Doug Ashley

Owner, Real Estate

Working with Tyler has been a real bright spot and addition to our team. He's honest, hard-working, and someone I never had to chase or second-guess. When problems arise, he remains calm, thinks things through, and comes up with smart, practical solutions. I genuinely trust his judgment and am glad for the opportunity to work with him again and again.

Jenna Goodell

Operations Manager, Marketing Agency

See what your dead leads are still worth

You already paid to generate every lead in your CRM. The discovery calls, the proposals, the follow-up emails — that's real money spent acquiring people who were interested enough to talk to you. Most of them didn't say no forever. They said not yet. Fill out what you know below and we'll show you how much recoverable revenue is sitting in your ignored lead history.